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What is a “Marketing Sprint” Exactly?

A Marketing Sprint is an intensive, 4-week process designed to solve a specific marketing challenge with speed and precision. It’s an adaptation of the Design Sprint methodology, tailored for marketing needs. During a Marketing Sprint, we work closely with your team to identify, strategize, prototype, and test solutions for your most pressing marketing issues. This process includes collaborative workshops, rapid prototyping of marketing materials or strategies, real-world testing with your target audience, and delivery of actionable recommendations.

Why use a Marketing Sprint?

Marketing Sprints offer several key advantages:

1. Speed: Solve complex marketing challenges in just 4 weeks, rather than months.
2. Focus: Concentrate on one critical issue, ensuring deep and meaningful progress.
3. Efficiency: Eliminate wasteful “busy work” and focus on high-impact activities.
4. Collaboration: Leverage the combined expertise of your team and our specialists.
5. Risk Reduction: Test ideas with real users before full implementation.
6. Actionable Results: Receive concrete, ready-to-implement solutions.
7. Alignment: Get stakeholders on the same page quickly.
8. Innovation: Break out of conventional thinking patterns.
9. Cost-Effective: Achieve results without the overhead of traditional agency models.

What happens after a Marketing Sprint?

After a Marketing Sprint, you’ll receive:

1. A comprehensive report detailing our findings, process, and recommendations.
2. An executive summary for easy sharing with stakeholders.
3. High-fidelity prototypes or detailed plans for your marketing solution.
4. Clear, actionable next steps for implementation.

From here, you have several options:

1. Implement the solution internally using our detailed recommendations.
2. Engage RevPath for implementation support or additional sprints to tackle other challenges.
3. Schedule a follow-up session to review progress and refine the strategy.
4. Enroll in our training program to learn how to run Marketing Sprints internally.

Our goal is to equip you with everything needed to move forward confidently, whether you choose to implement independently or continue working with RevPath. We’re committed to your long-term success and are always available for ongoing support and consultation.