We help you accelerate your marketing, innovate, and achieve tangible results in 4 weeks.
It’s a promise!
Are you tired of grappling with complex marketing challenges, unsure which strategies will truly move the needle for your business?
✘ Endless meetings that drain time, budget, and team morale without reaching actionable conclusions
✘ Confusion and misalignment between marketing, sales, and other departments
✘ Struggling to keep up with rapidly changing market demands, from product launches to customer retention strategies
The problem is, you’re stuck
Symptom #1
Striving for the perfect plan, causing analysis paralysis and preventing real action.
Symptom #2
Focusing on individual tactics and outputs instead of overall value to the customer and business impact.
Symptom #3
Not gathering and incorporating customer insights early and consistently in your marketing initiatives to move forward with confidence.
After months of spinning your wheels, you’re still struggling to gain traction. Meanwhile, your competitors are launching innovative marketing campaigns, entering new markets, and driving significant revenue growth.
The Marketing Sprint
A powerful, efficient formula, proven through numerous client success stories. It’s a 4-week process for rapidly solving complex marketing challenges, launching new initiatives, or optimizing existing strategies. It compresses potentially months of work into just four weeks.
Why use a marketing sprint?
It’s no longer enough to have “good enough marketing” – you need to have the right marketing strategy that drives real business results.
We have used Marketing Sprints to revolutionize marketing strategies for companies across various industries.
Our sprints have helped businesses:
- Successfully launch new products and services
- Refresh and reposition existing offerings
- Execute powerful rebranding initiatives
- Expand into new markets
- Develop rapid responses to competitor actions
- Improve customer retention rates
- Create personalized marketing experiences
- Optimize both paid and organic campaign strategies
- Revitalize social media and content strategies
- Enhance email marketing effectiveness
- Implement Account Based Marketing programs
- Boost overall revenue performance
- Streamline the inbound buying experience
- Improve conversion rates and lead generation
- Optimize lead nurturing and management processes
- Implement efficient marketing automation
- Develop robust measurement and analytics frameworks
What do you get?
In 4 weeks, our highly-specialized marketing innovation experts will guide your team through a process that would usually take 6 months or more.
Actionable Marketing Strategy
A comprehensive, ready-to-implement marketing strategy tailored to your specific challenge.
Implementation Roadmap
A step-by-step plan for executing your new marketing strategy across relevant channels.
Innovation Repository
A collection of innovative marketing ideas generated by your team of experts during the sprint.
Market Validation
Insights from your target audience to determine where efforts should be focused for maximum impact.
Stakeholder Alignment
Easy buy-in from stakeholders thanks to a data-backed, de-risked plan.
Resource Optimization Plan
Recommendations for allocating your marketing budget and resources most effectively.
How does it work?
Our Marketing Sprint is a flexible yet proven structure, tailored to fit your unique marketing challenge. Over the course of 4 weeks, we guide your team through 5 key phases:
WEEK 1
Discovery and preparation
Through in-depth stakeholder sessions and analysis, we gain a comprehensive understanding of your marketing challenge, align on critical business outcomes, identify potential roadblocks, and set the stage for a transformative Marketing Sprint.
Your Team
Our Team
WEEK 2
Sprint week
Through two full-day intensive workshops, we align your team on goals, define your target market, and craft a detailed marketing strategy, followed by rapid development of initial materials and immediate audience testing for real-world validation.
Your Team
Our Team
WEEK 3
Iteration week
We kick off with a focused alignment meeting to review initial results, then fine-tune our strategy based on insights, develop polished marketing materials, and conduct a second round of audience testing to further validate and optimize our approach.
Our Team
WEEK 4
Delivery week
We finalize all marketing deliverables, prepare a comprehensive report and executive summary, present our findings and recommendations to your team, and provide clear, actionable next steps for immediate implementation.
Our Team
Frequently Asked Questions
In 4 weeks, our highly-specialized marketing innovation experts will guide your team through a process that would usually take 6 months or more.
What types of companies or sectors can benefit from a Marketing Sprint?
We’ve facilitated Marketing Sprints for a wide range of organizations, from ambitious startups to established mature companies, across diverse industries including Tech, B2B services, E-commerce and many more. Our approach is adaptable to various marketing challenges, whether you’re launching a new product, repositioning your brand, optimizing your revenue performance, or tackling complex multi-channel marketing strategies.
Our marketing challenges are very complex. How do we know if a Marketing Sprint will work for our company?
Marketing Sprints are designed to tackle complex marketing challenges across various industries and company sizes. Our approach has been successful for businesses ranging from startups to multinational corporations, addressing issues from intricate product launches to comprehensive brand repositioning strategies.
However, we understand that every company’s situation is unique. That’s why we always start with a free, no-obligation consultation. During this call, we’ll:
- Dive deep into your specific marketing challenges
- Assess the complexity of your situation
- Explore your goals and constraints
- Discuss how our Marketing Sprint methodology can be tailored to your needs
What happens after a Marketing Sprint?
After completing a Marketing Sprint, you’ll have a comprehensive, data-backed marketing strategy and tangible materials in hand, along with real audience insights to guide your next steps. This clarity makes decision-making and implementation significantly easier and more effective.
From here, you have several powerful options:
- Immediate Implementation: With your detailed roadmap and validated strategy, you can begin executing your marketing plans right away, confident in their potential for success. You have two choices here:
- Implement the strategy yourself using your internal resources.
- Work with RevPath to implement the strategy through our 4-week marketing implementation sprint framework, ensuring expert execution and continued agility.
- Iteration Sprint: You might choose to run a second sprint to refine and optimize specific elements of your strategy, bringing it even closer to perfection before full-scale rollout.
- Capability Building: Work with RevPath to train your team on running internal mini-sprints, embedding agile marketing practices into your organization.
Accelerate Your Marketing Success
Book a call to discover how your company can transform its marketing performance through RevPath’s Marketing Sprint.